You didn't get here by accident.
You built something real. The question now is what you do with it.
Some advisors will tell you what to do. Greg has actually done it.
Every engagement starts with the future.
The business owners I work with have usually built something genuinely valuable. What they haven't built yet is a clear picture of what they want from it — and a deliberate path to get there. That's where we start
What we work on together.
Every engagement begins with understanding where your business is, where you want it to go, and what is standing in the way.
The right work becomes clear from that conversation — and increasingly, that includes helping businesses cut through the noise around AI and apply it where it actually makes a difference.
Strategic Planning & Execution
Building a clear, structured strategy for your business — and the execution framework to make it real.
Exit & Sale Readiness
Preparing your business to achieve the best possible outcome from a future sale or ownership transition.
Operational Performance & Supply Chain
Improving the operational foundations that drive margin, efficiency, and scalability across your business.
Organisational Design & Leadership
Building the structure, capability, and leadership depth your business needs to perform beyond the founder.
Governance & Risk
Establishing the board-level discipline and risk frameworks that protect and position the business for growth.
Commercial Growth & Channel Strategy
Developing the commercial strategy and channel approach that opens new revenue and builds sustainable growth.
Greg Kelly GAICD
Founder & Principal Advisor
Greg Kelly has spent 25 years running businesses — not advising from the outside.
As CEO and General Manager of Aeroklas Asia Pacific Group, he scaled a multi-brand distribution business from $50M to $150M+, leading 350+ people across Australia and international markets.
Earlier roles at OneSteel and Aurizon each carried material operational responsibility and measurable outcomes.
He holds a Graduate qualification from the Australian Institute of Company Directors.
Based in Brisbane, working exclusively with businesses in South East Queensland.
If something's telling you now is the time — it probably is.
A 30-minute conversation costs nothing. It might change everything.
The experience behind the advice
Start the conversation.
Fill in your details below and Greg will be in touch within one business day.
Prefer to call? +61 481 189 811 or email greg.kelly@channeltwelveadvisory.com.au
Navigate Complexity. Deliver Results.
Channel Twelve Advisory works with a small number of owner-led businesses in South East Queensland. If you're ready to have a different kind of conversation about your business, Greg is ready to listen.
Channel Twelve Advisory is a boutique strategic advisory practice based in Brisbane, working exclusively with owner-led businesses across South East Queensland.
Navigate Complexity. Deliver Results.